Now normally I hate to editorialize and connect the dots like this, but just to be helpful let me point out that this is not “war nonsence”, but a very important dispute in the game — one that mirrors current real world disputes in interesting ways. On the one hand, we have the Jessie residents, who are traditional in a lot of ways, and anxious to protect the traditions of their virtual home — Jessie. This is being threatened by One Song’s gigantic mall development project, which will bring lots of newbies and fashionistas into close proximity to Jessie — too close by some lights. Add to this the fact that One Song expects the mall to make real world money (and nontrivial ammounts) and that One Song is using pressure tactics to remove other users from Stanford, and also that we are seeing the most advanced scripting technology in the game being deployed — not mind you scripting as part of the game as, but rather gaming technology is being used to settle real world clashes of values — well… if you can’t see why this is important then please do stop reading and find a nice fluffy fan site to lay your head down on.

Oh and one more thing. If you don’t like stories that include a fully armed flying mechanical moose, well, you are hopeless.