Comments on: A Gallery of Lies!

By: Marketing & Strategy Innovation Blog

Marketing & Strategy Innovation Blog — Thu, 24 May 2007 09:37:28 +0000

Second Life Shorts

by: Ilya VedrashkoNot these shorts, though. Heres what we have to report.– Second Life apparently preps a roll-out into Asia and hires a PR agency Lewis, writes Brand Republic.– It also writes that Bartle Bogle Hegartys offices became…

By: Dave Eggert

Dave Eggert — Tue, 30 Jan 2007 18:10:54 +0000

Crayon screwed up royally, there’s no doubt. And what have they done since? Zip.

By: Jack Lucas

Jack Lucas — Wed, 06 Dec 2006 07:26:59 +0000

Thing about Second Life is when you join you are offered a choice of Avatars. All have nice smiley WHITE faces, unless you want to pose as a Racoon.
And in the adult Horizons Resort, one character, Palad, says whenever the issue arises, we wishes the “furries” would stick to their own “community”. He defends his views, but incites others to act. His girlfriend Felicity dismisses all Scots as “mean” and the few who have dared protest this RAMPANT RACISM have been arbitrarily thrown off the site by a defiant management

By: Marketing & Strategy Innovation Blog

Marketing & Strategy Innovation Blog — Sat, 04 Nov 2006 09:02:49 +0000

How to Advertise in Second Life, Part 2

By: Ilya Vedrashko It looks like a fairly heated and a long overdue discussion on virtual world marketing is unfolding across SL-related blogs, so here’s a a quick follow-up to yesterday’s post with more links. (Brace for more SL news…

By: Strategic Public Relations

Strategic Public Relations — Thu, 02 Nov 2006 07:59:15 +0000

20 Tips for Marketers Entering Second Life

Prokofy Neva of the Second Thoughts blog brings us 20 do’s and don’ts for big business entering Second Life. It’s a great list that also shows the contrast between constructive criticism and destructive rants. I’m working on a larger post based on the …

By: Urizenus

Urizenus — Thu, 02 Nov 2006 00:47:47 +0000

Rohit, thanks for the mea culpa on the 1sts.

But then you follow that up with a shifty disingenuous rhetorical move. I never said that I don’t embrace newcomers to the world. Quite the contrary, I have encouraged many people to enter, and I also encourage corporations and marketing firms to enter. I just don’t like it when newcomers or anyone else enter and act like idiots.

Furthermore I did not say that there are few people who embraced newcomers or even you and your projects. What I doubted was your claim that your Intel project had been embraced by “most SL residents.” I doubt that most residents know about you or your project. Maybe many people did embrace it. I suppose it depends on how many you think many is.

I think that one reason typical PR strategies tank so badly in online communities is that there is always a written record of what we say. It makes errors and rhetorical shifts more or less blatantly obvious and there are thousands of eyes there to point them out and see them once pointed out.

May I suggest that more care in our claims and the words we impute to others might be a more effective strategy in this medium than the usual rhetorical dodges that work in radio and television?

By: Rohit

Rohit — Thu, 02 Nov 2006 00:17:18 +0000

Let me offer you what you’re waiting for … Wow, I fucked up. I’m sorry to the SL residents that felt ignored by the list that I included in my original post. To amend it, I am changing the title of the original post on my marketing blog to be “A Gallery of Marketing and PR in Second Life” and adding a note to the original post that reflects this. I believe this more accurately reflects what the list is, not a collection of firsts but simply a gallery of efforts in SL that I found interesting and think are of interest to other marketers. On the point of winning praise, you may be surprised to find that there are many SL residents who actually embrace newcomers to their world, even if they happen to be corporations. It is sad that you think this would need to be proved by market research. But I have no surveys to offer you. Only the fact that the reviews on blogs and discussions about our Intel campaign have been overwhelmingly positive. You are welcome to conduct a survey of your own to see what the reaction was in the broader SL community of folks that saw it. I would love to see the results.

By: brinking

brinking — Wed, 01 Nov 2006 10:16:30 +0000

Lessons from Second Life

By: AdPulp

AdPulp — Tue, 31 Oct 2006 21:53:27 +0000

Ad Guys In “Ill-Fitting Pixel Clothing” Busted By Second Lifer

UrizenusSklar at Second Life Herald is pissed that Madison Avenue interlopers are claiming firsts in Second Life, when in fact they are nowhere near first. It is a case of a bunch of desperate clueless fucktards trying to show how…

By: Divo Dapto

Divo Dapto — Tue, 31 Oct 2006 10:32:13 +0000

Uri – just to be clear, if you want an apology, you got it. We are not about taking credit for others’ hard work.

Being “first” for us is about continous improvement and innovation. It’s a cultural imperative. It’s not about press releases and it’s not about buzz for buzz’s sake.

Please remember that this big outcry came from one of the team’s personal blogs, not our official release. And the motivation was always about validating SL, i.e. choosing to launch in SL as opposed to a boutique hotel in New York City (which from a press standpoint might have been a safer bet)

We are not Ogilvy or any other large agency for that matter…we are not an advertising agency and we are not about replicating the bullshit from RL. We are a company of bloggers, podcasters and Second Life residents. We are also a start-up and so whatever has projected the image that we are “the man” is just plain misguided.

Anyway, I hope we can meet up when I come to Michigan. Are you game for a podcast interview over a cup of coffee?

Joe/Divo