Creatine has been proven to make you gain more muscle more quickly, repair the torn muscle fibres more rapidly and generally help you get bigger muscle if you exercise. Even if you take buckets full of Creatine, you will not gain one ounce of muscle, b…

……………….a damp squid

Pity really, there’s so much potential wasted
and that e-mail that was coming to tell all residents when it oipened (if you signed up) never came.

I think they need some guys or girls who can.
Rather than a bunch of pony tailed posers.

Having visited the (frankly underwhelming) island during the launch it occurs to me that Playboy are actually going to have to work much harder than most other metacorps to find and sustain an audience in Second Life. There are so many people here already doing what Playboy do, and doing it free from the constraints of being associated with a credible(ish) real life brand.

I hope MSGiro is right and that Playboy is playing a long game. I checked out what was on offer at the launch party, and it felt worryingly like everyone had got together to celebrate the fact that everyone had got together to celebrate the fact that… etc etc ad infinitum. That might be the essence of a good party, but sooner or later Heffner and his narcissists will have to get out of their whirlpool jacuzzi and face the hangover.

Lewis

I’m happy to talk about the decisions that have gone into getting Playboy into SL with anybody who asks, but I think the easiest way to sum it up is like this:

If you’re a fan of Playboy and it’s content, especially the Playboy Advisor, then you know that they advocate taking it slow and easy opposed to blowing your wad right off the bat. Who wants to act like the virgin on prom night? Playboy is taking their time over the long haul. So we start with a brand experience, which we knew would have its critics, but by the time this is over we’ll get you closer to the exclusivity that is Playboy like has never been done before. Did the critics think THIS was really all it was going to be?

If anybody is curious as to what’s going to happen next then join the “Official Playboy VIP” group in SL. That’s not self-promotion. It’s just an easy way to get the straight dope. We already have a couple hundred members so hop on the train. Sales have been very strong and real traffic (not the crazy SL #) is in the thousands after 48 hours. We’re all pretty happy with it and this is just the start.

Marc

When Lewis asked about the Mature content, I went back and checked and both “Show in Search” and “Mature Content” were checked. I know because I looked at “any category” near “Show in Search” to see if that’s what you meant by adult. I went back there today to see if there was something else that you were referring to and found both boxes unchecked. Someone is toggleing the options on and off.

Lewis raises a somewhat good point. In my article, I reported how the main options of Playboy are very non-sexual, the big selling points of the location were clothing with the bunny logo on it and music, and that otherwise, there was not much going on. However, the feeling seems to be that because the island is called Playboy, its automatically “mature content.” Why? Is it because of the magazine that is being heavily promoted? Because neither the old show “Playboy After Dark” or the newer TV show “the Girls Next Door” are considered 18+ only. Just because it has a Playboy label, doesn’t make it “Mature Content.”

Click on the land tab at the top of the screen, Options, there’s a tickbox for “Mature Content”, which Playboy clearly is, and it’s *not* ticked.

Incidently, neither is the “Show in Search” box. I mean, that’s a fundamental basic requirement of anywhere that expects to attract visitors.

Traffic… 4337 at present… I used to get half that daily on my tiny sandbox. Not what I’d call entirely impressive either.

Somebody needs to give Playboy a lesson in Second Life marketing. Clearly they didn’t do their research before or during the build.

Lewis