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But nice of you guys to bring us old news over the festive period!

Uri, motorati was was a prime example of a corperation doing something “lasting” for the SL fags, they housed
car shops, a racing track for the idiots who wanted to see who’s script was faster and that concert venue.

So basically, For major corperations…. SL is just fail, the average SL user is never gonna buy a pontiac solstice or a mercedes C-class, there is no way SL would ever be a useable sales tool, a magazine ad would generate more sales.

If anything they need to use SL as more of a billboard and keep the community at bay.
Have some link directly on the corperate product website “take a test drive online” have an account registration point on the site and keep the customer away from the hardcore SL users, essentially taking advantage of linden lab’s software and servers but not the cesspool that is Second Life.

I had one simple operating theory: they left precisely because the Sheep left. The Sheep had nursed them along originally, and put staff on them. When they cut back staff, they had less staff to hand-hold clients. Especially clients whose contract was at an end. I had a simple question: did the Sheep basically just keep staff available to run/show up at/events for these clients to create “community,” and could they simply not afford to do that anymore?

Oh, sure, I realize they gave people land to create, um, car culture. And there seemed to be actual events and people participating and blog HUDs and stuff.

But I have to say, that when I flew there repeatedly in the last month, ever since getting tipped off that Pontiac was pulling out, it had that same tumbleweed feeling as any other corporate sim.

Oh, sure they gave people land. And what did they do? They put out their stores lol. They sold clothing and furniture that I suppose was tenuously related to “car culture,” but it wasn’t like you could hang out and kick back and go to truck pulls and eat baby back ribs off garbage can lids every night. It was just a store. With cars.

It being Second Life, the cars didn’t work very well.

There were neat night clubs like the underwater one, but never a soul in it. There was Callie Kline’s cool villa — but who sat by the pool? It all had this Sunset Blvd feel to it — builds made for money, by people who got a chance to make stuff for money and showcase their stores. I’m all for that! But…let’s not pretend that’s all you need to “make a community”.

Did Shiryu Musashi hang out there and do “car culture”? Doesn’t sound like it, he just sold his cars. Good! RL corporations *should* help people sell their content. But…people who sit and make high-class content all day and sell it aren’t customers to buy Pontiacs are they?

Did they sell any RL cars? At some point, somebody does ask that question.

Shiryu Musashi once did a drive all around Second Life, back when it was smaller and you could do that reasonably (it might be impossible now, they are adding sims so fast). He would post pictures on the forums, and you could wait for him to roll into your sim. That sort of thing was fun and “community spirited”. But cooped up on a corporate sim, how could he really be visible except to the 40 or 70 people who teleported in to fit on the sim?

I also found it kind of annoying that the whole Motorati website perpetuated this whole “big boobs sell cars” American myth — but then, I guess that’s Second Life for you, and real life too.

Everybody got paid at the end of the day, nobody lost, but why is somebody calling this “building car culture” or “building community”? It’s just advertising.

But for them that wish to use SL to create a small business and build a brand this is how to do it :
1. Find out what you want, what your destination, find out what the users in SL want, find out how the marked are for the produckt you choose to sell.
2.Learn to build,or hire a pro, and own it all your self 100%, do not trust anyone if thay are not RL with you.
3. Stay on top all the time,, you need to use 5 hours a day or more to serve your costumers, se all you do in loong terms,, nothing comes for free so invest in marketing, use 2 or 3 year, if your timing are right you get a business.

These companies are worth billions, and turn profits of hundreds of millions per year at the LEAST. The amount of money to be made in SL is absolute peanuts to these people.

SL is just not a viable interest for big business.