Comments on: Drama: Online Advertising Cat Fight to the Death

By: Archie Lukas

Archie Lukas — Sun, 12 Apr 2009 03:42:40 +0000

Ads?

I avoid them like the scum that place them

nuff said

By: IntLibber Brautigan

IntLibber Brautigan — Wed, 01 Apr 2009 01:37:59 +0000

I would dispute these claims attacking ads. Most people just don’t know how to do them well. However even minor effort can pay well. ace-exchange.com pays its dedicated server costs with its google adsense revenues (US110/mo), getting about 180k hits per month. We don’t do any other advertising on the site. Even a blogger getting a 10-20k hits a month can make 30-60 bucks a month off adsense, and adsense isn’t even one of the more lucrative models out there. Adsense works by click-throughs, so I wouldn’t make money if people didn’t click through on ads they found to be topical and contextual.

I don’t think you could charge people to read the Herald. You aren’t the NY Times.

By: At0m0 Beerbaum

At0m0 Beerbaum — Tue, 31 Mar 2009 03:06:52 +0000

The problem is ads have become so intrusive, and pushy, and there’s even malware to force ads upon you even when you aren’t browsing the web, that people have shut off ads in their heads. There have been cases where advertisement slots are bought by those who wish to infect your machine with malware, trojans, etc, either to fish for personal info, or to use your computer to DDoS random targets.

People have associated ads with “bad, tainted, evil” and dont bother with them. The only ads I’ve ever clicked out of curiosity are google’s ads, which are not intrusive at all.

The other issue is there is so much noise out there that if there is something worth clicking, it’s lost in an endless sea of shit.

It’s a catch 22 though, without ad revenue, you’d start seeing less and less independent sites, and more pay services, and sites backed by the biggest companies, and the tiered internet wet dream that many US telecoms want to see reality would become so.

Ads can be good and bad. If I wanted popups that evade my mouse and refuse to close, play loud noises, install unwanted software, exploit my browser, lag my system, and display unwanted imagery, I’d just load up GNAA last measure.

By: Kahni

Kahni — Mon, 30 Mar 2009 16:23:24 +0000

My 1L per visit magic chair gets me a lot more traffic than any amount of paid advertising.

Nobody clicks ads.

By: Jordyn Carnell

Jordyn Carnell — Sun, 29 Mar 2009 23:44:51 +0000

Trying to remember the line.. It goes something like this: “people pay attention to what they are interested in, and sometimes that’s an ad”

Think that’s important for all publishers to remember. People will pay for what they are wiling to pay for. Provide it and you’re set. Ignore it, and you’re doomed.

By: FlipperPA Peregrine

FlipperPA Peregrine — Sun, 29 Mar 2009 19:55:50 +0000

He’s on the right track, and this is coming from someone with an ad-supported service. Trying to get users to click a banner, even when they’re getting a great service for free, is very difficult. Potential ad buyers know this.

That said, there are many more creative ways to add value to advertising on the web. For years, all we had were horrid, ugly, design ruining flash banners. Rather than use their imagination, marketers went straight for what they knew: the eye sore of a billboard with the annoyance of a volume blaring TV-ad. Google did not, and got create, showing relative text based links which complimented their service… and look at the success they’ve seen.

People offering advertising space are going to need to get more creative. The micropayment system that Linden Lab put into place with the L$ has shown the way.