by Urizenus Sklar on 25/10/06 at 6:31 pm
The bullshit and hyperventilation about recent developments in Second Life has now officially turned into a theater of the absurd. Rohit Bhargava, a VP for Interactive Marketing with Public Relations giant Ogilvy Public Relations Worldwide, has a recent post on digitalmedia wire entitled “A Gallery of Virtual ‘Firsts’ from Second Life.” Readers of the Herald will be surpised to learn upon viewing the gallery, that the very first virtual concert in Second Life was Suzanne Vega, the first virtual clothing store was American Apparel, the very first virtual sporting event was the recent All Star Game hypervent, and the very first virtual hotel was Starwood Aloft. Nevermind the hundreds of concerts that we have attended over the last three years in second life, and nevermind the boxing matches and car races and archery tournaments and sailing regattas we have seen over the last three years, and never mind all the virtual hotels and rental properties that have existed in Second Life, and clothing stores…is this guy fucking kidding me??? This place has been wall to wall clothing stores since day one. Many people have made their livings selling virtual clothing here for the last several years. Meanwhile, a so-called new media company called Crayon has announced that it is the first business to be launched in Second Life. Very first business launched. Can you say “bullshit”?
What are we to say about this? Is this an attempt to rewrite history? More likely, I would say it is a case of a bunch of desperate clueless fucktards trying to show how bleeding-edgy they are, and, given that SL is the bleeding-edgy flavor of the month, they are wraping themselves in the Linden cape of bleeding-edginess. But they are being exposed as clueless frauds. If you are a corporation paying these people good money, get your money back now!, because they don’t know the first thing about this place and they are pissing people the fuck off. Whether they know anything about new media is another question, but I find it hard to imagine that they are anything more than old media dinosaurs wearing ill-fitting pixel clothing. The seams are showing. They don’t even know how to move their slide bars.
My favorite element to all this, however, is that Mr. Bhargava also has a post about blog etiquette, in which he says it is important to have good etiquette in your blogging and not be snarky. Well, stick this in your pipe you trembling little snarkiness-fearing bitch. Where we come from it is not merely bad ettiquette to falsely claim a “first” and ignore three years of pioneering hard labor by the people you are supposedly trying to market to, it is something of a crime to take credit for what others have done, and it is no less a crime to give credit to late-coming billion dollar corporations for what hard working people did all on their own many times over for three years. Until you learn that keep the fuck out of my way.