Crayonista States the Obvious: The Herald Message is Viral!
by Urizenus Sklar on 07/12/06 at 11:03 am
So picture this. I’m on the Herald Yacht steaming through the Bosphorus on my way from the Sea of Marmara to the Black Sea. The sun is rising and I am enjoying a delicious breakfast of iced turtle eggs and white melon with Turkish feta cheese sprinkled with Russian Osetra cavia. Delicious! Naturally, I am sipping a Herald Breakfast Cocktail – a mimosa made from Veuve Cliquot and Sicilian blood oranges. I am reading the Financial Times, and then I play Crayonista Joseph Jaffe’s latest snoozecast (#65), recorded as he travels from Dortmund to Dusseldorf in his Ford Focus. I listen to what he says, and I choke on my Veuve.
Jaffe is telling the L.A. Times and his podcast dittoheads that the backlash against PR in Second Life is coming from a very specific source – the oh so “viral” Second Life Herald. He is right and he is wrong. Jaffe is right about this:. The Herald *is* positively viral. When we speak the whole metaverse listens. But that’s because our message is authentic. Raw. Real. Let me explain.
You see, we at the Herald have our finger on the pulse of the metaverse. We don’t tell people what to think – we help them put their feelings into words. We help them make our messages *sticky*. For the most part this means adding a few F-bombs, but you get the point, I never said that what we do was *difficult*.
The Herald doesn’t *invent* the news. The Herald doesn’t *broadcast* the news. We distill the signal from the noise, we make it stickier, and we pass it on.
Hmmm, I think I’m gonna call this Jaffe guy and tell him just that.
Dildo Baggins
Dec 7th, 2006
“So picture this. I’m on the Herald Yacht steaming through the Bosphorus on my way from the Sea of Marmara to the Black Sea. The sun is rising and I am enjoying a delicious breakfast of iced turtle eggs and white melon with Turkish feta cheese sprinkled with Russian Osetra cavia. Delicious! Naturally, I am sipping a Herald Breakfast Cocktail – a mimosa made from Veuve Cliquot and Sicilian blood oranges. I am reading the Financial Times, and then I play Crayonista Joseph Jaffe’s latest snoozecast (#65), recorded as he travels from Dortmund to Dusseldorf in his Ford Focus. I listen to what he says, and I choke on my Veuve.”
Bwahhahahaaaaa…that’s even funnier than the QA dept at LL!!!
>>podcast dittoheads
ja…I tink I have *Cast fatigue myself.
Keep up the good work. Make sure you do some exercise to balance that Rich n’Famous ™ diet of yours…a few laps around the helipad before lunch shoud do it.
Amanda Chapel
Dec 7th, 2006
Uri,
For the record, Einstein farted. What I mean is that even brilliance has it foibles. So let’s be careful.
Uri, you know that I am super sensitive – possibly physically allergic – to all things hype. I’ve recently gotten to know Crayon’s Jaffe a bit. Actually, I had the distinct pleasure of listening to the keynote speech he gave at the Marketing Congress in Belgium last week. (You can hear it here: http://standaard.typepad.com/dsopodcast/2006/12/joseph_jaffe_op.html .) The speech is genuine, natural, insightful and deeply thoughtful. Most of all, he’s open and deferential. Let’s give him a little slack.
And then, if he steps out of bounds, OFF WITH HIS HEAD!
Kind regards,
- Amanda
urizenus
Dec 7th, 2006
Amanda, Jaffe and I are like buds! This is how studly guys like us male bond. No, not in *that* sense.
Joseph Jaffe
Dec 8th, 2006
Uri, as tight as we are – blood brothers – I have to admit that my loyalty is quickly shifting from your direction to Amanda’s.
And by the way, don’t knock the SnoozeCast. It has successfully cured thousands of chronic insomniacs to date.
DDAKAJJ
urizenus
Dec 8th, 2006
Some loyalty, JJ. Ditching your blood bro for a strumpette with a naughty bio. *Anyone* can write those. “she” is probably really a guy in the mail room at Edelman with a bad case of unrequited love for Shel Holtz.
Amanda Chapel
Dec 8th, 2006
Unrequited? I don’t think so. Shel loves me.
- Amanda
Bruno Ziskey
Dec 8th, 2006
Viral? No wonder I am so addicted to reading the Herald! I wonder if its contagious…….
Cardie Mahoney
Dec 9th, 2006
I take it Amanda and Shel don’t share the same IP then… *giggle*
Nacon
Dec 9th, 2006
Wow, I never really thought I’d see this point of retardation between grunges and liars. Slowly choking each others with proper manner in literature writing of a rich class, passing witty remarks where they no longer exist since late 1800′s.
Smart words, but you’re fighting stupid.
Come on, don’t embarrass us. Go get your Rez-a-box guns, both of you.
Nevermind, you’re still retarded.
Urizenus
Dec 9th, 2006
Nacon, would you please retire from my foyer now? Your odiferous presence is discoloring my linen doilies and causing my quill pen to wilt. Plus, the garden club is coming over at the top of the hour and you just would not be comfortable.
But do come back for tea tomorrow, won’t you?
Nacon
Dec 9th, 2006
Thanks for proving my point.
Seriously, what have you done yet?
Urizenus
Dec 9th, 2006
Well, Nacon, I’ve kept you off the streets, and that makes it all worthwhile.
Cocoanut Koala
Dec 9th, 2006
hehe
coco
evatal
Dec 10th, 2006
nacon, dude. what’s yer damage? seriously. i worry about you, holmes…
IM Devine
Dec 20th, 2006
I have to say I find Jaffe’s endless pontificating and self-love to be nausea-inducing. I don’t find him “insightful” at all. [Amanda, I hope you weren't comparing him to Einstein!] I used to listen to ATS but now I can’t do more than about 10 minutes before I get sick of hearing him talk about himself. Sorry about that.
Urizenus
Dec 20th, 2006
Noooo! This week (ATS #66) you have to listen until the 23rd minute, otherwise you will miss the phoned in comment from Uri. Well, actually you can just forward to the 23rd minute mark. Nevermind.