by Pixeleen Mistral on 19/06/07 at 8:45 am
American Apparel disappointed in SL, Starwood Hotels’ Aloft sim to be sold
by Pixeleen Mistral, National Affairs Desk
Allison Fass reports that the metaverse can be a “can be a weird, chancy place for real-life brands” in a story for the July 2 issue of Forbes, and notes that avatars enjoy having sex and playing pranks instead of getting warm fuzzy feelings about real life brands. What on earth are those avatars thinking of – don’t they understand they are meant to be compliant RL marketing hype recipients?
Still, this is good information to know – and may explain why the Linden fanboy network recently upgraded the bad press threat level to Orange. Look for all remaining fanboys to spread out across the blog-o-sphere to defend the Lab from criticism, and teams of canine furries to patrol SL looking for unattended suspicious packages, bottles of liquid over 3 ounces in size, and outspoken critics.
I do have to wonder how effective the fanboys will be. Ms. Fass quotes Lenovo computer’s Web-marketing vice president David Churbuck as saying, “There is nothing to do in Second Life except, pardon my bluntness, try to get laid”. While I respect Lenovo, I can’t really completely agree here – you can also play house, play store, play war, and ban people from your land while trying to get laid.
The Forbes story then takes an ugly turn as Aloft hotels V.P. Brian McGuinness notes it is hard to come up with compelling reasons for people to stop by – and Forbes reports that Starwood plans to hand over its Aloft Second Life real estate to another user.
But the SL beatdown is by no means over. A disappointed Web director of American Apparel, Rasmus Schiönning, is quoted as saying sales from the metaverse retail operation have been “insignificant”. Erik Hauser, from Wells Fargo’s digital agency laughs and says, “Going into Second Life now is the equivalent of running a field marketing program in Iraq.”
Between the ongoing technical issues bedeviling our world, the ever-present sex-scandals, and the imminent expiration of 1-year leases on many of the early real life metaverse marketing pioneers, look for more of the mainstream media to start hating on SL. Not to worry though – the LL fanboy network is still recruiting. This gives residents something else to do in SL – defend the homeland.