by Jessica Holyoke on 20/11/08 at 8:25 pm
Pay no attention to the player hours logged in September
Pay no attention to the player hours logged in Septemberby Jessica Holyoke
Fresh out of the Herald‘s Money office, (unfortunately located right next to Jimbo’s) is the 2008 Quarter 3 Herald financial report. The compilation of this particular report was a bit harder to compile as a key piece of data was missing. Zee Linden reported how the hours logged in for October of 2008 grew 11.4% over the hours of September to a record 37 million hours. However, the number of hours logged in for September are not located on the Economic Statistics page. And the graph used to show the amount of user hours logged in shows an aggregate for the quarter, not the individual month.
But algebra helps out this time. If October’s logged in hours equals September’s plus 11.4% and 37 million, then September’s hours would be 33.2 million hours logged in — the fewest number of hours logged in per month for Q3 and lower than the amount logged in in June.
Looking at the Total Hours Logged Growth Chart, the total logged in from the first month of the quarter to the last month of the quarter declined by 4.37%. This follows two quarters of steady growth over the quarter. Why this is being reported is that overall for a platform that needs to grow, more people should be using the service over time and from August to September, they didn’t. In comparison, at the end of June and Quarter 2, THL grew by 16%.
The PMLF Growth Chart is determined by taking the weighted PMLF in the last month of the previous quarter and comparing it to the weighted PMLF in the last month of the current quarter. The Q3 percent growth is a very low 1.46% compared to 3.56% in Quarter 2.
Average PMLF is the weighted PMLF averaged out for the entire quarter. This number continues to grow as a whole. Raw PMLF, the basic numbers that Linden Lab prints out, grew by 2.5% from the start of the quarter to the end.
QPC (Quarterly Profit per Capita) held steady at 0.18 for Quarter 3. What this means is that people are making about the same per user hour logged in. Now of course, this does not capture the land business outside of rentals and it does not capture people who get paid for in world services using off world means. The overall picture looks the same from last quarter.
Where things get interesting is that we can compare third quarter results over more years now. As a function of growth, Total hours logged in has seen the worse growth ever last quarter than any other previous Quarter 3 over the last five years of data. PMLF quarterly growth was at the lowest point in a Quarter 3 ever in three years of data. QPC is lower than any Quarter 3 result in the past three years.