by Pixeleen Mistral on 25/07/10 at 9:41 pm
Google to sponsor a line of toys with the soul of a Flip Cam next?
Mattel’s latest offering – Video Girl Barbie – dances somewhere between the creepy and cool with an almost perfect sense of iconic and ironic aimed at ages 6 and up – along with what appears to be carefully scripted media coverage of the $50 doll. Friday, the New York Times told us that girls will love the doll with an AAA battery in each leg, a video camera in her chest, and a color LCD peeking out the back of her blouse – but boys will hate it.
True to form, the boys at TechCrunch hated on Barbie, but “internet personality” iJustine – who looks a bit like a Barbie herself – gushed after scoring a Barbie and some Mattel sponsorship to create what amounts to a YouTube infomercial.
Just imagine the fun of streaming video from Barbie’s necklace though a pink USB cable plugged into her back and tucked demurely out of sight. Is it any surprise that iJustine is a total whore for pink USB cables? Barbie will be ideal for creating doll’s eye view video of other dolls and perfect training for young video creators.
But why stop with filming other dolls?
Consider the broader implications of a Flip Cam in the form of Barbie. How long until spycam Barbie joins us in the reality-augmented metaverse to provide candid video from real life? Isn’t this why streaming media on a prim was invented?
Then look forward to a day in the not so distant future when a well endowed Barbie with camera, microphone, and wireless capability is given away free by Google as the next step in targeted advertising to serve the consumer market. Add in a bit of speech recognition and video pattern matching and the sky is the limit in understanding each consumer’s unique needs in real time. Perhaps the next generation Barbie will even talk back and give a whole new meaning to AdWords. Until then, enjoy your Video Girl Barbie and remember: Don’t be evil!