Archive for 'News'

Commodify Me! Chapter 2

Thanks again to Clickable Culture for reporting on this little gem — A breakdown of the way Massive Incorporated‘s in-game advertising works. Seems that not only are the ads placed in the game, but the marketers collect information about the amount of time the ad is viewed by individual players, the size at which they [...]

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Simcast Project is Dead

The Simcast project is now officially defunct, yet another failed attempt at developing a player vs. player combat game within second life. The Herald is working on a full post mortem on the project (Herald Publisher Urizenus Sklar was involved in the project), but in brief it failed for a combination of reasons, including security [...]

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Cory Disavows FIC, then throws it $17K in Business

The ever vigilant Zero Grace of the Clickable Culture flog blog is reporting the strange confluence of two proclamations from Cory Linden. The first one is Cory’s claim at the GLS conference that there is no inner core of users with important access to the Lindens, and Cory’s almost simultaneous announcement that a bank has [...]

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A Window on the Teen Grid

Teens pour into SL’s new “Teen Grid” As reported by Hammie Linden in New World Notes, the Second Life Teen Grid has its first blog, called Second Age, under he stewardship of Aesop Thatch, who is a fine writer btw. Early stories cover the clubs, a recent influx of noobs, and of course the Young [...]

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Equities Exchange Opens for Business in Second Life

First IPO is successful. Today the Cyberland Equities Exchange opened for business, with an initial public offering of Cyberland — an in game land investment company. It is unclear at this point whether additional SL corporations will be allowed to join the exchange (the FAQ says no, but the discussion with Shaun Altman on the [...]

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The Confessions of Ario Gomez: mobster, prankster, or racist fucktard?

by Gina Fatale Ario Gomez formerly the infamous John Gotti from TSO (think back to SSG wars), wants to set the record straight on why he was kicked from his family in SecondLife, The Blackhand Mafia. Ario is currently serving a 13 day ban from SecondLife for what he claims was a prank but Lindens [...]

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Post Six Grrrl: Elphesius Madison

The Herald is happy to bring you this week’s Post Six Grrrl, Elphesius Madison! Elphesius is a very busy person who in her spare time enjoys exploring for new gorgeous buildings in SecondLife and admiring art created by many of her talented friends. We at the Herald would like to take a moment to thank [...]

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Censoring “Negativity”

Clickable Culture is reporting the latest in the worldwide parade of game company “let’s silence our critics” brain farts. This time it is MindArk‘s Project Entopia, which now has a clause in its terms of service stating that… “‘You cannot spread any rumors about MindArk, Project Entropia, and MindArk Staff or Partners, that can be [...]

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Talking about Talking

Cindy and Prok As the flap over the board banning of Prokofy Neva degenerates into a series of thoughtful and productive discussions, you might think the Herald would lose interest. Well, ok, we have, but that doesn’t mean we stop posting (i.e., it’s a slow news day). Prok called upon Cindy Claveu to lead a [...]

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The Day the Dove Flew Away

by Matthias Zander Palomma Casanova has long been a leader in the fashion industry of SecondLife. I remember first meeting her at the SeaSide Casino over a year ago. We became fast friends, especially after discovering that we had known each other through a few mutual friends in ActiveWorlds, which we had both been active [...]

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