EA buys 20% of Ubisoft

by Alphaville Herald on 21/12/04 at 8:08 am

EA’s Corporate Headquarters

According to TheStreet.com and NewsFactor, EA has purchased approximately 20% of the French software company Ubisoft — makers of Myst, Tom Clancey’s Splinter Cell, and Star Wars Trilogy. EA’s Vice President for Corporate Communications, Jeff Brown, told NewsFactor that “”This does not represent a consolidation in the game industry,” … “This is purely a financial transaction. We expect to be treated like any shareholder of that company.” Mhhmmmm…. sure Jeff. Does this mean they are going to buy Ubisoft in the fullness of time? TheStreet quotes Jeff as saying, “We haven’t given any thought to that yet.” Imagine that! Never even crossed their minds.

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