by Alphaville Herald on 19/07/10 at 11:25 am
by IntLibber Brautigan
The venture capital arm of General Electric and NBC Universal, aka "Peacock Equity" has invested $2 million in Second Life voice chat provider Vivox. Vivox provides voice chat services to 30 million users, with corporate clients CCP Games, Nexon, Linden Lab, Sony Online Entertainment, and many others. Vivox will use the new funds to expand into new markets and services like presence, text, virtual goods and audio advertising.
In a recent press release Brian Keil, Managing Director of Peacock Equity is quoted as saying, “With vibrant online communities already in place for much of NBC Universal’s content, we have some compelling opportunities to implement Vivox voice chat services to create a higher level of engagement among fans.” [Imagine where SL would be today without high levels of engagement thanks to Vivox - the Editrix]
No word on whether Linden Lab will be abandoning its badly borked and unscalable text chat system in favor of Vivox services. The "virtual goods" comment may imply that Vivox avatar cell phones may be coming to a sim near you. Expect the Vivox v-iPhone Hype Machine to reach full force at SLCC.
Other investors in Vivox include Benchmark Capital, Canaan Partners, GrandBanks Capital and IDG Ventures.