by Pixeleen Mistral on 13/11/10 at 8:35 pm
Second Life founder suggests selling live experiences
Second Life’s content creators may be in deep trouble if Philip Rosedale – the on-again, off-again CEO of Linden Lab – can forsee the future of online content. Mr. Rosedale is quoted in the Time magazine Future of Content Time 100 Roundtable as saying, "anything that can be made and recorded becomes essentially free" – cold comfort to those selling virtual goods ranging from music to pixel clothes.
Could this attitude explain the strained relationship between Second Life’s merchant class and the game gods? Linden Lab has seen more than a few lawsuits from content creators who believe the Lab has been less than diligent in protecting content and copyright in the virtual world.
But all is not doom and gloom – there may still money to be made on teh interwebs in the interactive services industry.
Second Life cyberesx pricing circa 2004
After slagging off content sales, Rosedale pointed out that live experiences hold out hope for monetization because "[people will pay for] the live experience. That doesn’t yet technologically exist on the Internet. When it does, a lot of content will happen in that venue and people will figure out what they can charge for that. A live experience is not something you can make a copy of and put on BitTorrent."
Does an emphasis on selling live experiences suggest that online escort services are the key to cashing in on the metaverse once the technology improves? If so, some Second Life players are well positioned for the coming economic boom, having spent the last 6 years selling their live experience skills for L$2000/hour (about $7.50/hour USD).