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Reality Check Please…And Bring Back the Change
By Prokofy Neva, Dept. of Flak Catching Just the other day Clickable Culture reported on Cory Linden flogging the line again about open source, tempting listeners with the idea that very soon everybody will be able to “host their own sim” or at least “roll their own.” Citing Reuters, CC quoted Jim Purbrick as saying, [...]
Full StoryLL Hires Press Flak
By Prokofy Neva, News Desk Jebus, while the Herald reporters were off boozing it up in Athabasca right after the game erm platform uh metaversal accessorator was down for 3 days a few weeks ago, Linden Lab went and hired a PR flak! It’s now confirmed from the Herald’s previous report that the flaksters are [...]
Full StoryPlaying in Traffic
By Prokofy Neva Argggh! Walker Spaight warned us we’d all have to sharpen our keyboards! I was just putting my notes together, hoofing it around the world to follow up on a story idea I had, checking on the actual traffic numbers of all these hyperventilating Big Brands with the giant builds and MSM-saturated events [...]
Full StoryStood Up
By Prokofy Neva, Community Affairs Desk Little children like these went to sleep hungry last night in Darfur. Forced to cut rations due to a shortfall of donations from an indifferent world, distraught relief workers had to turn them away. It wasn’t for lack of awareness by millions of people who took part in what [...]
Full StoryTime Lapse
By Prokofy Neva, Dept. of Flak-Catching Time and date stamp on the press release I received from Hank Hoodoo in Counting Sheep, the market messaging group within SL run by the Electric Sheep Company: Tue, 24 Oct 2006 23:14:08 -0700 (PDT)We’re told to show up between 4 and 8 SLT on Thursday and Friday, October [...]
Full StoryAnd Then There Were 99,999,999: Virtual Candidate Drops Out
By Prokofy Neva, Political Affairs Desk Did anybody notice? In Lindenverse, we’re so surrounded by huge swathes of cotton wadding in the form of push-media coming from the white expanses of the newsless LL Blob, the Big Business corporate-speak press releases, the breathless paid-for blogola, the hyped, hyperventilating hypervents with their 39 avatars lagging out [...]
Full StoryThe Dog That Didn’t Bark: The Stable Linden
By Dow Jonas, Inworld Economy Desk Argghhh…Here I am, on the Herald yacht for weeks…lazily trailing through the Caspian Sea after my all-expense-paid trip to Baku to discuss the emerging presence of oil companies in Second Life (watch this space!). I left last month thinking the Herald was in the capable hands of Pixeleen; there [...]
Full StoryI Owe My Soul to the Company Store
By Prokofy Neva, Community Affairs Desk Further publicity write-ups of the General Motors/Pontiac invasion of Second Life prompt this veteran Herald reporter devoted to the old press corps motto “comfort the afflicted and afflict the comfortable” to ask some hard questions. So.. they’ll give you free land on the 6 sims to be called Motorati, [...]
Full StoryHello Grayness My Old Friend
Good Afternoon, everybody! This is Meteorologist Prokofy Neva high atop the Pharos Lighthouse in Ross bringing you Weather on the Ones! Conditions remain unpredictable throughout the grid. Heavy thunderstorms of gray squares everywhere — the Lindens have to make *something* give to accommodate the huge influx of new citizens straining the Central Asset Asshat [...]
Full StoryGovernor Linden Sighted!
by Prokofy NevaSpecial to the Herald Governor Linden, sporting a low-cut, red-and-white-striped tank-top and a pair of snug-fitting peddle-pushers, made a rare inworld appearance in Second Life this evening at about 5:30 pm SLT. Hizzoner turns out to be *Her* honor and — as an amazed Herald reporter exclaimed, "Baby got back!". The pert and [...]
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