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AvaStar Rising Falling: Dec. 21 Launch for SL’s “First” Tabloid
by Walker Spaight So sedate and august a publication is the Second Life Herald that we’d normally take no notice of the smutty mutterings of the salacious classes — but this is just too much. Attentive readers will recall the recent accouncement that German publishing company Axel Springer would launch what the Guardian idiotically called [...]
Full StoryPR Flack Busted for Having Feelings!
Those PR d00dz just can’t win for losing. First it was the kaffufle over false firsts, and the horribly unfair abuse they took from somebody over on Strumpette. Remember? When they got called fucktards and all? In the spirit of conciliation and good humor, Bubba Scaggs , irl Adam Zand of Topaz Partners PR firm, [...]
Full StoryHave you finished your homework?
*sigh*, we do our best with these marketing and PR experts. We take them by the hand, show them the ropes, remove the sharp objects from their tiny hands, but we can’t watch *all* of them. There are so many these days. People who put up a shingle and say “I’m a freaking expert on [...]
Full StoryA Visit to Le Pen’s Headquarters in SL
When we recently posted a story about a group associated with the French National Front Youth opening an office in Second Life we didn’t have any pictures yet. Well we can’t have *that*. Managing Editor Pixeleen Mistral and Urizenus Sklar went to visit the HQ and encountered another visitor who was happy to give us [...]
Full StoryReality Check: Philip Admits to Wu that SL’s Got no Flow
For the first time Philip uses the C word: “clunky”. Is the Endgame near? I always wondered who was first going to pop the bubble. Not to show *us* that something was wrong, but to get Philip to admit to us that there was something wrong. I’m glad it was Susan Wu. It seems like [...]
Full StoryBragg vs. Linden Lab: Interview with Bragg Attorney Jason Archinaco
It is rare event when Uri steps aside and let’s Peter Ludlow report a story, but this case is very important and it is very important to me that all of you read this and consider it thoughtfully. This interview involves the Bragg vs. Linden Lab lawsuit in which Mr. Bragg alleges that Linden Lab [...]
Full StorySave a Child — Visit the Death Counter
by Fiend Ludwig At the risk of glorifying yet another real life organization claiming to be “first” in Second Life — in this case, “the first campaigning organisation to establish a permanent presence in SL” — and notwithstanding this vague and certainly debatable declaration, the goal of the World Development Movement (WDM) seems laudable enough [...]
Full StoryPeace, Justice, and the Second Life Way
by Fiend Ludwig [Editor's Note: When my father first set up shop in Second Life, I knew it was only a matter of time before he would find a way to get his peace work going there. Recently, my dad sent me a press release, asking whether the Herald wouldn't be interested in reporting on [...]
Full StoryGetting to the Bottom of Anshe’s Press Conference
by Pat the Rat Yes, devoted Herald fans, Pat the Rat is back! And while you eagerly wait — like little Duran Duran groupies — for the pundits and eggheads to break down the transcript of Anshe Chung’s press conference, I thought I would talk about something that really matters: What kind of footwear is [...]
Full StoryThree Years of the Herald! Come Celebrate, October 26.
You love it, you hate it, you wrap your pixelated fish in it, but there’s just no avoiding the Second Life Herald. Though things looked rocky a while back, the Herald has soldiered on, revivified by the bloodhound instincts of new Herald managing editor Pixeleen Mistral, and recently re-joined by Herald founder Urizenus Sklar. Now [...]
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