by Alphaville Herald on 01/01/10 at 6:47 pm
Slut Magazine owner's pictorial campaign against Second Life SexBed Entrepreneur
by Pixeleen Mistral, National Affairs desk
Taking a cue from the NoH8 campaign, Jumpman Lane hopes to mobilize metaverse sentiment against Stroker Serpentine by inviting well known avatars to join a pictorial campaign supporting Linden Lab. Asked for comment about the effigy, Mr. Serpentine said, "Which one? LOL" and went on to point out that Jumpman "has done more for raising awareness then any posts/litigation we have garnered, people immediately ask 'What Lawsuit?'". According to Mr. Serpentine, at least one burning effigy has been rezed in his in-world shop.
Jumpman Lane has been waging an ongoing campaign against Mr. Serpentine's SexGen business on various forums and in his own literary publication – Slut Magazine – apparently concerned at the potential effect of the class action copyright and trademark infringement lawsuit brought by Stroker Serpentine and Munchflower Zauis.
Putting his own unique spin on the NoH8 idea, Mr. Lane hopes to entice players to pose next to a burning effigy of Mr. Serpentine nailed to a cross. I learned of the new campaign when Mr. Lane contacted the Herald yesterday and offered me a chance to join:
Jumpman Lane: sa pix
Jumpman Lane: since strokers baner ad ran out
Jumpman Lane: u wanna take a effigies pic?
Jumpman Lane: show ur supprt for linden lab?
Pixeleen Mistral: is someone going to pay standard ad rates for it?
Jumpman Lane: nooooo
Jumpman Lane: we aint runnin an ad in ur periodcal
Jumpman Lane: lol
Jumpman Lane: we are startong a pictorial campaign
Jumpman Lane: like the nohate one
Jumpman Lane: where queers wanna marry
Jumpman Lane: onlyi ts
Jumpman Lane: famos people and sl business
Jumpman Lane: posing beside an effigy of stroker
Pixeleen Mistral: what kind of effigy?
Jumpman Lane: uve never seen it?
Pixeleen Mistral: no
Jumpman Lane: pretty good likeness actually
Jumpman Lane: well take a gander at it
[I decline Jumpman's teleport offer]
Pixeleen Mistral: I'm working a story right now – sorry I can't join you
Jumpman Lane: well il passu one
Jumpman Lane: rez it later
Pixeleen Mistral: thanks
Jumpman Lane: np
Jumpman Lane: i rezed one at his dump
Will Jumpman succeed in helping the Lab – or could this be a case of volunteer assistance that the Lindens would prefer to avoid? This would not be the first case of overzealous SL fanboys attacking perceived threats to their favorite game.